The Okanagan
Valley is a phenomenal wine region. I
have lived here 12 years, and the wines have expanded in quality, quantity, and
varietal almost exponentially in this time. We are on the world wine map
and a
destination for wine lovers and connoisseurs from around the world.
So, here is
my rant. If we make and serve wonderful
wine, could we also pronounce the names of the varietals correctly?
Just to put
things in context, I am generally quite
tolerant of variations in pronunciations- my name is Siri after all, and I have
learned through my life that those 4 (well 3) simple letters can be pronounced
dozens of different and inventive ways.
I generally just nod and smile to all of them, thinking “close
enough”. I have lived and travelled in
different countries and provinces, and have a wonderful blended, extended
family including people from Turkey, Australia, Romania, Spain, Britain, the
United States and Ireland. I love the primary languages, accents and
pronunciations of all of these people. I love and embrace cultural diversity.
So, what is
bothering me? It is the mysterious and highly pervasive evolution of the
pronunciation of the word sauvignon in
the Okanagan. My favourite red wine is Cabernet Sauvignon, and my favourite
white is Sauvignon Blanc. I
frequently order these in restaurants, and ask to taste them in wineries. A few
years ago, servers would smile and serve.
Now, I am generally corrected, sometimes quite forcefully regarding my
pronunciation. Generally the server pronounces cabernet correctly (CAB-AR-NAY), but they correct
my pronunciation
of sauvignon.
The correct pronunciation of sauvignon is SOH-VEE-NYON (the first
syllable rhymes with “STOVE”). But if
I ask for a glass of SOH-VEE-NYON, 9
times out of ten the server says to me, “Do you mean SAV-I-NEON? Like do you want CAB SAV?”(they say “SAV” like it rhymes with “HAVE”). “Yes”, I respond, “I would like a glass of CAB
SOHVE.” “Right”, they tell me, “you
want CAB SAV.”
Okay, I
think, “close enough”.
But, now it
is beginning to really irritate me. I think we need to pronounce these names
correctly, so we don’t look like wine hicks to the rest of the world. Perhaps we can begin with the pronunciation
of sauvignon. It is a good start. There
are other battles to fight, such as Cabernet Franc, one of my other favourite
varietals. The c at the end of Franc is
actually silent- the wine is “Cab Fran”,
not “Cab Frank”. But that will be a bigger battle to take on.
I have
friends who are oenophiles, and even they are falling prey to the new sauvignon pronunciation phenomenon. Until recently they pronounced sauvignon correctly, but many now hesitate,
and often pronounce it in a new fusion of “sohve” and “sav" and will say
“sawve”. Clearly they have had the same
bombardment that I receive!
So let’s all
practice the correct pronunciation. On
line you can listen to many audio pronunciations, so you can practice on your
own. I invite restaurants, bars, and wineries, to please take this on as a
challenge. Teach your staff correct
pronunciations. Yes- patrons will try to correct them, but at least they will know they themselves are correct.
Please feel free to invite us to be undercover
sauvignon pronunciation police!